
DISRUPTING THE NORM.
I created 51 & Proof Consulting uniquely for the craft whiskey distilleries. The last five years have been an amazing wild ride where I helped build one of the most prolific bourbon brands in our industry- Penelope Bourbon. We had no choice but to think outside the box. That gave us an ultimate leading edge. Through those experiences, I have honed in on how to identify blindspots and optimize them.
Our agency is dedicated to offering services that include product development/evaluation, blending , private single barrel procurement and brand education. I believe that every bottle and brand have a tale to unfold.
I am taking all that I have learned and helping brands curate experiences that resonate with a varied consumer space that spans from novice to enthusiasts alike.
Ready to make it happen for your brand. Cheers!